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Profiting through association marketing / Gary C. Teagno

By: Teagno, Gary C.
Material type: materialTypeLabelBookPublisher: Burr Ridge, Ill. : Irwin, 1994Edition: 1st ed.Description: xiii,270p. : ill.ISBN: 1556238363.Subject(s): Marketing | Marketing-Planning; Trade and professional associations-Management; Target marketing; Marketing planDDC classification: 658.8 Subject: Business
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