Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David J. Ortinau
By: Hair, Joseph F
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Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 1st ed.Description: xxii,682p. : ill.ISBN: 0256195552 :.Subject(s): Marketing research | Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research reportDDC classification: 658.83 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.83 H149m 2000 (Browse shelf) | 1 | Available |
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| 658.83 C563m 1999 Marketing research : methodological foundations / | 658.83 C563m 1999 Marketing research : methodological foundations / | 658.83 H149m Marketing research : within a changing information environment / | 658.83 H149m 2000 Marketing research : a practical approach for the new millennium / | 658.83 H153m 2000 Marketing research : a practical approach for the new millennium / | 658.83 H153m 2000 Marketing research : a practical approach for the new millennium / | 658.83 H588s 1996 Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / |
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