Marketing : best practices / Michael R. Czinkota
By: Czinkota, Michael R., (et al.).
Material type:
BookPublisher: Fort Worth : Dryden Press, 2000Edition: 1st ed.Description: xxvii,657p. : ill.ISBN: 0030211093 :.Subject(s): Marketing | Marketing environment; International marketing; Marketing research; Information systems; Consumer behavior; Business marketing; Product; Distribution; Marketing communication; Pricing; InternetDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 C998m (Browse shelf) | 1 | Available |
Business
2001-02-21
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