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Marketing management : an international perspective / edited by Kamran Kashani, Domonique Turpin

Contributor(s): Turpin, Domonique, ed.
Material type: materialTypeLabelBookSeries: Publisher: Hampshire : Macmillan Business, 1999Edition: 1st ed.Description: xvii,487p. : ill.ISBN: 033375008X :.Subject(s): Marketing management | Marketing decision; International marketing; Global strategyDDC classification: 658.8 Subject: Business
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