A preface to marketing management / J. Paul Peter, James H. Donnelly
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 8th.Description: xviii,318p. : ill.ISBN: 0073661511 :.Subject(s): Marketing management | Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P478p 2000 (Browse shelf) | 1 | Lost | Lost in 2006 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |
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| 658.8 P455a 2002 Applications in basic marketing : clippings from the popular business press / | 658.8 P455b 1996 Basic marketing : a global managerial approach / | 658.8 P478m 2001 Marketing management : knowledge and skills / | 658.8 P478p 2000 A preface to marketing management / | 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P945m 1995 Marketing : concepts and strategies / | 658.8 P945m 1995 Marketing : concepts and strategies / |
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