Advertising / Frank Jefkins, Daniel Yadin
By: Jefkins, Frank.
Contributor(s): Yadin, Daniel.
Material type: BookPublisher: Harlow, England : Financial Times/Prentice Hall, 2000Edition: 4th.Description: xxi,394p. : ill.ISBN: 8178080893 :.Subject(s): Advertising | Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; InternetDDC classification: 659.1 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 659.1 J45a (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 659.1 J45a (Browse shelf) | 2 | Available | |
CIU Library | General Stacks | 659.1 J45a (Browse shelf) | 3 | Available |
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659.1 E92p Production and creativity in advertising / | 659.1 J45a Advertising / | 659.1 J45a Advertising / | 659.1 J45a Advertising / | 659.1 J77w What's in a brand : building brand equity through advertising / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / |
Business
2001-05-16
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