Strategic marketing / David W. Cravens
By: Cravens, David W
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Material type: 
BookSeries: Publisher: Boston : McGraw-Hill/Irwin, 2000Edition: 6th.Description: xvi,752p. : ill.ISBN: 007116945 :.Subject(s): Strategic marketing | Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketingDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8020722 C898s 2000 (Browse shelf) | 1 | Available |
Business
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