Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
BookSeries: Publisher: Boston : McGraw-Hill/Irwin, 2001Edition: 5th.Description: xx,795+p. : ill.ISBN: 0071180265 :.Subject(s): Advertising | Marketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertisingDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 B427a 2001 (Browse shelf) | 1 | Checked out | 08/05/2022 | |
| CIU Library | General Stacks | 659.1 B427a 2001 (Browse shelf) | 2 | Lost and Paid For | Double Times Fine Paid By Dr. Fazlul K. Rabbani on 26.01. 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |
Close shelf browser
|
|
|
|
|
|
|
||
| 659.1 A681c 2002 Contemporary advertising / | 659.1 A681c 2006 Contemporary advertising / | 659.1 B427a Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2001 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2001 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2004 Advertising and promotion : an integrated marketing communications perspective / |
Business
There are no comments for this item.