Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
By: Cravens, David W
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Contributor(s): Lamb, Charles W | Crittenden, Victoria L.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 6th.Description: xvi,624p. : ill.ISBN: 0071161759 :.Subject(s): Strategic marketing management | Marketing management-Cases; Market orientation; Marketing program development; Marketing strategyDDC classification: 658.8020722 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8020722 C898s 2000 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8020722 C898s 1999 (Browse shelf) | 2 | Available |
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| 658.802 Y47m 1996 Marketing communications strategy 1996-1997 / | 658.8020722 C898s 1999 Strategic marketing management cases / | 658.8020722 C898s 2000 Strategic marketing / | 658.8020722 C898s 2000 Strategic marketing management cases / | 658.803 I93d Dictionary of marketing / | 658.81 188l 1995 Leading your sales team : how to manage a winning sales team / | 658.81 A549p 1992 Professional sales management / |
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