Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine
By: Braunstein, Marc.
Contributor(s): Levine, Edward H.
Material type:
BookPublisher: Singapore : Addison Wesley Longman, 2000Edition: 1st ed.Description: xx,380p. : ill.ISBN: 817808225X :.Subject(s): Brand name products | Internet marketing; Marketing communication; Online customer; Online sales promotionDDC classification: 658.800285 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.800285 B825d (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.800285 B825d (Browse shelf) | 2 | Available |
Business
2001-06-12
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