E-marketing : improving marketing effectiveness in a digital world / Malcom McDonald, Hugh Wilson
By: McDonald, Malcom
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Contributor(s): Wilson, Hugh.
Material type: 
BookPublisher: Singapore : Addison Wesley Longman, 2001Edition: 1st ed.Description: xv,163p. : ill.ISBN: 8178082292 :.Subject(s): E-marketing | Electronic marketing; InternetDDC classification: 658.800285 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.800285 M135e 2001 (Browse shelf) | 1 | Available |
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| 658.800285 B825d 2000 Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / | 658.800285 B825d 2000 Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / | 658.800285 H481g Increasing hits and selling more on your web site / | 658.800285 M135e 2001 E-marketing : improving marketing effectiveness in a digital world / | 658.800285 R323e 2000 Electronic marketing : integration electronic resources into the marketing process / | 658.8005 M345 1995 Marketing 95/96 / | 658.8005 M345 1998 Marketing 98/99 / |
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