Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
By: Schultz, Don E.
Contributor(s): Barnes, Beth E.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business Books, 2001Edition: 5th.Description: xxii,378p. : ill.ISBN: 0844229520 :.Subject(s): Brand communication | Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign managementDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 S387s (Browse shelf) | 1 | Available |
Business
2001-06-27
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