Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
By: Schultz, Don E.
Contributor(s): Barnes, Beth E.
Material type: BookPublisher: Lincolnwood, Ill. : NTC Business Books, 2001Edition: 5th.Description: xxii,378p. : ill.ISBN: 0844229520 :.Subject(s): Brand communication | Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign managementDDC classification: 658.802 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.802 S387s (Browse shelf) | 1 | Available |
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658.802 M135m Marketing plans : how to prepare them, how to use them / | 658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox / | 658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox / | 658.802 S387s Strategic brand communication campaigns / | 658.802 W177m Marketing strategy : planning and implementation / | 658.802 W516h How to write a marketing plan / | 658.802 W516h How to write a marketing plan / |
Business
2001-06-27
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