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The product manager's handbook : the complete product management resource / Linda Gorchels

By: Gorchels, Linda.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, 2000Edition: 2nd.Description: ix,290p. : ill.ISBN: 0658001353 :.Subject(s): Product management | New products-Marketing; Product marketing; Customer value; Strategic planningDDC classification: 658.5 Subject: Business
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