Brand management : the Indian context / Y L R Moorthi
By: Moorthi, Y L R.
Material type:
BookPublisher: New Delhi : Vikas Publishing, 2000Edition: 1st ed.Description: xi,171p. : ill.ISBN: 8125907394 :.Subject(s): Brand management | Brand success; Brand equity; Brand personality; Brand emageDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 M819b (Browse shelf) | 1 | Checked out | 06/03/2016 |
Business
2001-09-20
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