Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
By: Perreault, William D
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Contributor(s): McCarthy, E. Jerome.
Material type: 
BookPublisher: Boston : Irwin/McGraw-Hill, 1999Edition: 1st ed.Description: ix,176p. : ill.ISBN: 0075610280.Subject(s): Basic marketing | Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethicsDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P455a 1999 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 P455a 1999 (Browse shelf) | 2 | Available |
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| 658.8 P346e 1993 The essence of services marketing / | 658.8 P455a Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 2002 Applications in basic marketing : clippings from the popular business press / | 658.8 P455b 1996 Basic marketing : a global managerial approach / | 658.8 P478m 2001 Marketing management : knowledge and skills / |
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