Services marketing : people, technology, strategy / Christopher Lovelock
By: Lovelock, Christopher
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Material type: 
BookPublisher: Delhi : Addison Wesley Longman, 2001Edition: 4th.Description: xviii,717p. : ill.ISBN: 8178083523 :.Subject(s): Service marketing | Service management; Customer; Competitive marketDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 L899s 2001 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 L899s 2001 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 L899s 2001 (Browse shelf) | 3 | Available |
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