Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type:
BookPublisher: Cincinnati : South-Western College Publishing, 2000Edition: 2nd.Description: xxxvii,694p. : ill.ISBN: 0324006616 :.Subject(s): Advertising | Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; SalesDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 O35a (Browse shelf) | 1 | Available |
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| 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 N218a Advertising management / | 659.1 O35a Advertising / | 659.1 R559p Positioning : the battle for your mind / | 659.1 R835a Advertising communications and promotion management / | 659.1 R835a Advertising communications and promotion management / |
Business
2002-01-23
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