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Marketing research : an applied orientation / Naresh K. Malhotra

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Delhi : Addison Wesley Longman, 2001Edition: 3rd.Description: xxxv,763+p. : ill.ISBN: 817808368X :.Subject(s): Marketing research | CommunicationDDC classification: 658.83 Subject: Business
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