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Contemporary advertising / William F. Arens

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BookSeries: Publisher: Boston : McGraw-Hill/Irwin, 2002Edition: 8th.Description: xxxii,614+p. : ill.ISBN: 0071122931 :.Subject(s): Advertising

DDC classification: 659.1 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	659.1 A681c 2002 (Browse shelf)	1	Available
CIU Library	General Stacks	659.1 A681c 2002 (Browse shelf)	2	Checked out	06/03/2016

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Previous	6580155 I61 International political risk management : exploring new frontiers ; vol.1 /	659.1.072 D261a 1997 Advertising research : theory and practice /	659.1 A681c 1999 Contemporary advertising /	659.1 A681c 2002 Contemporary advertising /	659.1 A681c 2002 Contemporary advertising /	659.1 A681c 2006 Contemporary advertising /	659.1 B427a Advertising and promotion : an integrated marketing communications perspective /	Next