Contemporary advertising / William F. Arens
By: Arens, William F.
Material type: BookSeries: Publisher: Boston : McGraw-Hill/Irwin, 2002Edition: 8th.Description: xxxii,614+p. : ill.ISBN: 0071122931 :.Subject(s): Advertising | Marketing; Advertising strategies; Communications; Advertising mediaDDC classification: 659.1 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 659.1 A681c 2002 (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 659.1 A681c 2002 (Browse shelf) | 2 | Checked out | 06/03/2016 |
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659.1.072 D261a 1997 Advertising research : theory and practice / | 659.1 A681c 1999 Contemporary advertising / | 659.1 A681c 2002 Contemporary advertising / | 659.1 A681c 2002 Contemporary advertising / | 659.1 A681c 2006 Contemporary advertising / | 659.1 B427a Advertising and promotion : an integrated marketing communications perspective / | 659.1 B427a 2001 Advertising and promotion : an integrated marketing communications perspective / |
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