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Contemporary advertising / William F. Arens

By: Arens, William F.
Material type: materialTypeLabelBookSeries: Publisher: Boston : McGraw-Hill/Irwin, 2002Edition: 8th.Description: xxxii,614+p. : ill.ISBN: 0071122931 :.Subject(s): Advertising | Marketing; Advertising strategies; Communications; Advertising mediaDDC classification: 659.1 Subject: Business
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 659.1 A681c 2002 (Browse shelf) 1 Available
CIU Library General Stacks 659.1 A681c 2002 (Browse shelf) 2 Checked out 06/03/2016

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