Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type:
BookSeries: Irwin series in marketing: Publisher: Boston : Irwin/McGraw-Hill, 2001Edition: 6th.Description: xx,876p. : ill.ISBN: 007118130X :.Subject(s): Marketing management | Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-CasesDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P478m (Browse shelf) | 1 | Available |
Business
2002-01-23
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