Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo.
Material type: 
BookSeries: Publisher: New Delhi : Tata/McGraw-Hill, 2001Edition: 2nd.Description: xxviii,620p. : ill.ISBN: 0070435561 :.Subject(s): Service marketing | Service industries-Marketing; Customer servicesDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 Z48s (Browse shelf) | 1 | Lost | Lost in 2006 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |
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| 658.8 W893s Services marketing / | 658.8 W927t 2002 Tomorrow's markets : global trends and their implications for business | 658.8 X3m 2000 Marketing in the new millennium : 36 trends that will change business and marketing / | 658.8 Z48s Services martketing : integrating customer focus across the firm / | 658.8 Z48s 2000 Services marketing : integrating customer focus across the firm / | 658.8 Z48s 2000 Services marketing : integrating customer focus across the firm / | 658.8 Z48s 2003 Services marketing : integrating customer focus across the firm / |
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