Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich
By: Reich, Allen Z.
Material type:
BookPublisher: New York : John Wiley, 1997Edition: 1st ed.Description: xix,530p. : ill.ISBN: 0471310123.Subject(s): Hospitality industry-Marketing | Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectivesDDC classification: 647.940688 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 647.940688 R347m (Browse shelf) | 1 | Available |
Business
2002-05-15
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