Product managemnet / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2002Edition: 3rd.Description: xxv,502p. : ill.ISBN: 0071122265 :.Subject(s): Product management | Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysisDDC classification: 658.56 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.56 L533p (Browse shelf) | 1 | Available |
Business
2002-06-05
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