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Cases in marketing management / Kenneth Bernhardt, Thomas C. Kinnear

By: Bernhardt, Kenneth.

Contributor(s): Kinnear, Thomas C.

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BookSeries: The Irwin series in marketing: Publisher: Boston : Irwin/McGraw-Hill, 1997Edition: 7th.Description: xiv,665p. : ill.ISBN: 0256204640 :.Subject(s): Marketing management-Case studies | Marketing-decision making-Case studies; Marketing information; Forecasting; Product management; PromotionDDC classification: 658.9 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.9 B527c (Browse shelf)	1	Checked out	10/06/2018

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2002-06-10

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