Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type:
BookPublisher: Boston : Irwin/McGraw-Hill, 2001Edition: 1st ed.Description: ix,246p. : ill.ISBN: 0075610310.Subject(s): Marketing | Marketing environment; Buyer behavior; Product; Place; Promotion; Price; Marketing strategiesDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P455a (Browse shelf) | 1 | Available |
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| 658.8 P173p 2001 Principles of services marketing / | 658.8 P346e 1993 The essence of services marketing / | 658.8 P346e 1993 The essence of services marketing / | 658.8 P455a Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 2002 Applications in basic marketing : clippings from the popular business press / |
Business
2003-01-20
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