Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookSeries: McGraw-Hill / Irwin series in marketing: Publisher: Boston : McGraw-Hill / Irwin, 2002Edition: 5th.Description: xiii,256p. : ill.ISBN: 0071122249 :.Subject(s): Marketing planning | Sales; Product; Customer analysisDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 L523a (Browse shelf) | 1 | Available |
Business
2003-04-17
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