Services marketing / David L. Kurtz, Kenneth E. Clow
By: Kurtz, David L
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Contributor(s): Clow, Kenneth E.
Material type: 
BookPublisher: New York : John Wiley, 2002Edition: 1st ed.Description: xxii,570p. : ill.ISBN: 9814126225 :.Subject(s): Services marketing | Service quality; Operations; People; Environment; Services strategiesDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 K97s (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 K97s 2002 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 K97s 2002 (Browse shelf) | 3 | Available |
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| 658.8 K87p 2006 Principles of marketing / | 658.8 K87p 2006 Principles of marketing / | 658.8 K87p 2006 Principles of marketing / | 658.8 K97s Services marketing / | 658.8 K97s 2002 Services marketing / | 658.8 K97s 2002 Services marketing / | 658.8 L644m Marketing Automation : Practical Steps to more effective direct marketing / |
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