Strategic marketing : planning and control / Graeme Drummond, John Ensor
By: Drummond, Graeme.
Contributor(s): Ensor, John.
Material type:
BookPublisher: Oxford : Butterworth / Heinemann, 2001Edition: 2nd.Description: xiv,304p. : ill.ISBN: 0750652365 :.Subject(s): Strategic marketing | Marketing-Management; Strategic analysis; InnovationDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 D795s (Browse shelf) | 1 | Available |
Business
2003-04-17
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