Normal view MARC view ISBD view

Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons

Material type: materialTypeLabel

BookPublisher: New York : John Wiley, 2002Edition: 7th.Description: xii,707p. : ill.ISBN: 9814126217 :.Subject(s): Marketing management | Marketing strategy; Services marketing; Pricing; Direct marketing; International marketingDDC classification: 658.8 Subject: Business

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8 D151m (Browse shelf)	1	Available

Previous								Next
Previous	658.8 D151b 1995 Basic marketing management /	658.8 D151b 1995 Basic marketing management /	658.8 D151b 1995 Basic marketing management /	658.8 D151m Marketing management : text and cases /	658.8 D255e The essential guide to database marketing /	658.8 D549i Inside the fashion business /	658.8 D659m Marketing management : text and cases /	Next