The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, John Bradley
By: Dibb, Sally.
Contributor(s): Simkin, Lyndon | Bradley, John.
Material type:
BookPublisher: London : Routledge, 1996Edition: 1st ed.Description: xxx,224p. : ill.ISBN: 0415118913 :.Subject(s): Marketing-Planning | Marketing environment; Marketing strategyDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 D543m (Browse shelf) | 1 | Available |
Business
2003-04-21
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