Improving marketing effectiveness / Robert Shaw
By: Shaw, Robert.
Material type:
BookPublisher: London : The Economist, 1998Edition: 1st ed.Description: vii,244p. : ill.ISBN: 1861970544 :.Subject(s): Marketing | Quality; Customer satisfaction; Innovation; Information technology; Marketing measurement; Marketing toolsDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 S534i (Browse shelf) | 1 | Available |
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| 658.8 P947m 2010 Marketing : | 658.8 P947m 2010 Internet marketing / | 658.8 R149m Marketing management : text and cases / | 658.8 S534i Improving marketing effectiveness / | 658.8 S684e Environmental marketing / | 658.8 S684e Environmental marketing / | 658.8 S684e Environmental marketing / |
Business
2003-04-22
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