Contemporary marketing : wired / Louis E. Boone, David L. Kurtz
By: Boone, Louis E.
Contributor(s): Kurtz, David L.
Material type:
BookPublisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998Edition: 9th.Description: xxxiii,742+p. : ill.ISBN: 0030185971 :.Subject(s): Contemporary marketing | Marketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal sellingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B724c (Browse shelf) | 1 | Available |
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| 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B724c Contemporary marketing : wired / | 658.8 B789m Marketing management : a strategic decision-making approach / | 658.8 B789m 1995 Marketing management : a strategic approach with a global orientation / | 658.8 B789m 1995 Marketing management : a strategic approach with a global orientation / |
Business
2003-04-22
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