Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal
By: Temporal, Paul.
Material type:
BookPublisher: Signapore : John Wiley, 2001Edition: 1st ed.Description: ix,291p. : ill.ISBN: 0471479101 :.Subject(s): Brands | Brand management; Strategic communication; Online brand strategy; Offline brand strategy | Asia; ThailandDDC classification: 658.827095 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827095 T282b (Browse shelf) | 1 | Checked out | 06/03/2016 |
Business
2003-05-20
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