Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal
By: Temporal, Paul.
Material type: BookPublisher: Signapore : John Wiley, 2001Edition: 1st ed.Description: ix,291p. : ill.ISBN: 0471479101 :.Subject(s): Brands | Brand management; Strategic communication; Online brand strategy; Offline brand strategy | Asia; ThailandDDC classification: 658.827095 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.827095 T282b (Browse shelf) | 1 | Checked out | 06/03/2016 |
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658.827 S129b 2009 Brand management / | 658.827 T284a Advanced brand management : from vision to valuation / | 658.827 T926b 2011 Branded beauty : | 658.827095 T282b Branding in asia : the creation, development and management of asian brands for the global market / | 658.83 A111m Marketing research / | 658.83 A111m Marketing research / | 658.83 B511m Marketing research / |
Business
2003-05-20
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