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Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill

By: Mohammed, Rafi.
Contributor(s): Fisher, Robert J | Jaworki, Bernard J | Cahill, Aileen M.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill / Irwin/ Marketspace U, 2002Edition: 1st ed.Description: xli,726p. : ill.ISBN: 0072510226 :.Subject(s): Internet marketing | Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interfaceDDC classification: 658.84 Subject: Business
List(s) this item appears in: Brand Management
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 658.84 M697i (Browse shelf) 1 Available

Business

2003-05-22

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