Advanced brand management : from vision to valuation / Paul Temporal
By: Temporal, Paul.
Material type:
BookPublisher: Singapore : John Wiley, 2002Edition: 1st ed.Description: xv,296p. : ill.ISBN: 047147925X :.Subject(s): Brand - Management | Brand architecture; E-brand management | Malaysia; France; HollandDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 T284a (Browse shelf) | 1 | Available |
Business
2003-05-22
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