Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
By: Bowersox, Donald J
.
Contributor(s): Cooper, M. Bixby.
Material type: 
BookSeries: Publisher: New York : McGraw-Hill, 1992Edition: 1st ed.Description: xix,488p. : ill.ISBN: 0071129162 :.Subject(s): Marketing channel | Manufacturing; Strategic marketing; Marketing design; Logistics design; Planning; Negotiation; Channel managementDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 B786s 1992 (Browse shelf) | 1 | Available |
Business
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