From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
By: de Chernatony, Leslie.
Material type:
BookSeries: The Chartered Institute of Marketing / Butterworth Heinemann marketing series: Publisher: Oxford : Butterworth Heinemann, 2001Edition: 1st ed.Description: xv,293p. : ill.ISBN: 0750646144 :.Subject(s): Brand management | Brand evaluation; Planning; AuditingDDC classification: 658.827 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.827 C521f (Browse shelf) | 1 | Available |
Business
2003-06-24
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