Normal view MARC view ISBD view

From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony

Material type: materialTypeLabel

BookSeries: The Chartered Institute of Marketing / Butterworth Heinemann marketing series: Publisher: Oxford : Butterworth Heinemann, 2001Edition: 1st ed.Description: xv,293p. : ill.ISBN: 0750646144 :.Subject(s): Brand management | Brand evaluation; Planning; AuditingDDC classification: 658.827 Subject: Business

List(s) this item appears in: Brand Management

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.827 C521f (Browse shelf)	1	Available

Previous								Next
Previous	658.82 J66t Ten top sales techniques for small firms : make more money by increasing sales /	658.827 B817 Brands : visions and values /	658.827 B817 Brand warriors : corporate leaders share their winning strategies /	658.827 C521f From brand vision to brand evaluation : strategically building and sustaining brands /	658.827 D261b Building the brand-driven business : operationalize your brand to drive profitable growth /	658.827 D979b 2012 Brand management :	658.827 D979b 2012 Brand management :	Next