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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace

By: Ace, Cathy.
Material type: materialTypeLabelBookSeries: Publisher: Oxford : Buttrworth Heinemann, 2001Edition: 1st ed.Description: ix,210p. : ill.ISBN: 0750650273 :.Subject(s): Marketing communication | Public relations; PlanningDDC classification: 658.8 Subject: Business
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