Services management and marketing : a customer relationship management approach / Christian Gronroos
By: Gronroos, Christian.
Material type: BookPublisher: Chichester : John Wiley, 2000Edition: 2nd.Description: x,394p. : ill.ISBN: 0471720348 :.Subject(s): Service marketing | Service management; Service industries - Marketing; Customer services; Quality managementDDC classification: 658.8 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.8 G876s (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 658.8 G876s (Browse shelf) | 2 | Available | |
CIU Library | General Stacks | 658.8 G876s (Browse shelf) | 3 | Available |
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Business
2003-10-30
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