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Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David Ortinau

By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David.
Material type: materialTypeLabelBookSeries: Publisher: Boston : McGraw-Hill / Irwin, 2000Edition: 1st ed.Description: xxii,682p. : ill.ISBN: 0256195552.Subject(s): Marketing research | Data analysis; Sampling; Casual researchDDC classification: 658.83 Subject: Business
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