International marketing / Michael R. Czinkota, Ilkka Ronkainen
By: Czinkota, Michael R
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Contributor(s): Ronkainen, Ilkka.
Material type: 
BookPublisher: Australia : Thomson Learning, 2004Edition: 7th.Description: xxvii,666+p. : ill.ISBN: 0324282893 :.Subject(s): International marketing | International trade; Economic environment; Global marketing management; Brand managementDDC classification: 658.848 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.848 C998i 2004 (Browse shelf) | 1 | Checked out | 27/10/2024 |
| CIU Library | General Stacks | 658.848 C998i 2004 (Browse shelf) | 2 | Checked out | 07/11/2024 |
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| 658.848 C976s 1999 A short course in interantional marketing : approaching and penetrating the global market place / | 658.848 C998i 1998 International marketing / | 658.848 C998i 2004 International marketing / | 658.848 C998i 2004 International marketing / | 658.848 J65g 2000 Global marketing : foreign entry, local marketing, and global management / | 658.848 J65g 2000 Global marketing : foreign entry, local marketing, and global management / | 658.848 M233i International marketing : a strategic approach to world markets / |
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