Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold
By: Lindstrom, Martin.
Contributor(s): Seybold, Patricia B.
Material type:
BookPublisher: London : Kogan Page, 2003Edition: 1st ed.Description: xxviii,316+p. : ill.ISBN: 0749438673 :.Subject(s): Brand child | Child consumers; Advertising; Marketing research; CyberchildDDC classification: 658.834083 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.834083 L748b (Browse shelf) | 1 | Available |
Business
2004-02-05
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