Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
BookPublisher: Delhi : Pearson Education (Singapore), 2002Edition: 1st ed.Description: xxvi,638p. : ill.ISBN: 8178089610 :.Subject(s): Integrated advertising | Marketing communication; Advertising management; Trade promotion; AdvertisingDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 C648i (Browse shelf) | 1 | Available |
Business
2004-02-17
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