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Advertising communications and promotion management / John R. Rossiter, Larry Percy

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BookSeries: McGraw-Hill series in marketing: Publisher: Boston : McGraw-Hill /Irwin , 1997Edition: 2nd.Description: xvi,640p. : ill.ISBN: 0071155147 :.Subject(s): Advertising | Sales promotion; Media strategy; Communication - MarketingDDC classification: 659.1 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	659.1 R835a (Browse shelf)	1	Available
CIU Library	General Stacks	659.1 R835a (Browse shelf)	2	Available

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Previous	659.1 N218a Advertising management /	659.1 O35a Advertising /	659.1 R559p Positioning : the battle for your mind /	659.1 R835a Advertising communications and promotion management /	659.1 R835a Advertising communications and promotion management /	659.1 R961k Kleppner's advertising procedure /	659.1 S213a Advertising : theory and practice /	Next