Advertising communications and promotion management / John R. Rossiter, Larry Percy
By: Rossiter, John R.
Contributor(s): Percy, Larry.
Material type: BookSeries: McGraw-Hill series in marketing: Publisher: Boston : McGraw-Hill /Irwin , 1997Edition: 2nd.Description: xvi,640p. : ill.ISBN: 0071155147 :.Subject(s): Advertising | Sales promotion; Media strategy; Communication - MarketingDDC classification: 659.1 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 659.1 R835a (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 659.1 R835a (Browse shelf) | 2 | Available |
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659.1 O35a Advertising / | 659.1 R559p Positioning : the battle for your mind / | 659.1 R835a Advertising communications and promotion management / | 659.1 R835a Advertising communications and promotion management / | 659.1 R961k Kleppner's advertising procedure / | 659.1 S213a Advertising : theory and practice / | 659.1 S213a Advertising : theory and practice / |
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2004-02-18
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