Consumers / Eric Arnould, Linda Price, George Zinkhan
By: Arnould, Eric
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Contributor(s): Price, Linda | Zinkhan, George.
Material type: 
BookSeries: Publisher: Boston : McGraw-Hill / Irwin, 2004Edition: 2nd.Description: xxv,845+p. : ill.ISBN: 0071214267 :.Subject(s): Consumers | Consumer behavior; Consumer innovationDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 A765c 2004 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8342 A765c (Browse shelf) | 2 | Available |
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| 658.834083 L748b 2003 Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / | 658.8342 A765c Consumers / | 658.8342 A765C Consumers / | 658.8342 A765c 2004 Consumers / | 658.8342 H393c Consumer behavior : building market strategy / | 658.8342 H393c Consumer behavior : building market strategy / | 658.8342 H393c Consumer behavior : building market strategy / |
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